Client: Western Union | Project: 360° Ethnic Outreach & Strategy | Expertise: Ethnic
A number of campaigns have been devised and implemented in the UK including the launch of the new £4.90 price plans to the UK’s South Asian and Afro-Caribbean communities, where key decision makers were targeted. At each stage of the campaign, we successfully blended creative thought with market insight to help Western Union realise it’s full potential and gain a leading competitive edge across UK’s Ethnic corridors. Our focus was to create a differentiated brand proposition in the long term whilst communicating the new services in the short term through developing incisive plans across PR, promotions, experiential, advertising, event sponsorship activations, and marketing strategies that positioned the brand, educated target groups and raised awareness of key call to action messages.